It was never meant to be a permanent fixture of the Toronto landscape but due to popular demand, what was originally meant to be a temporary draw has officially reached icon status.

A new Toronto sign has been officially unveiled this morning at Nathan Phillips Square just outside Toronto City Hall.

The sign became an accidental landmark when it was first unveiled for the 2015 Pan Am and Para Pan Am games.

“We didn’t know when the temporary sign was installed that this Toronto sign would become one of the most beloved sights in the city,” said Toronto. “It’s the third most visited attraction in the city and an iconic part of the city.”

The new sign will be easier to clean, is waterproof and features improved lighting.

Tory says the new sign will look identical and should last for decades.