Chris Robinson Travel News: Canadian Tourism Commission to Undergo Name Change

Jun 03, 2015

By Valerie Massie

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The Canadian Tourism Commission is getting a new corporate identity. Maxime Bernier, Minister of State for Small Business and Tourism announced the new name at a conference in Niagara Falls this week. The CTC will become Destination Canada which is thought to be a more effective brand for the global travel market. Much more importantly, Prime Minister Harper has announced that the CTC – or Destination Canada as we now know it to be – will receive additional support of $30 million over the next three years for a new marketing campaign to attract Americans to visit Canada to take advantage of the strong US Dollar exchange rate.

Tune in for The Chris Robinson Travel Show Saturday’s and Sunday’s from 1:00 PM – 2:00 PM or visit chrisrobinsontravelshow.ca anytime!  

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