Jul 29, 2015
By Valerie Massie
Canada is number one. Yes, of course, in our quiet, self-effacing Canadian way, we have always known this….but now the rest of the world agrees with us too. The Reputation Institute’s 2015 Country RepTrak report showed Canada as the No. 1 country to visit, live, study and work; in short: the best country reputation in the world. Key markers in the rankings were Canada being a safe and beautiful country, with friendly and welcoming people as well as an appealing lifestyle. Norway was in second place and Sweden took third spot.
The Reputation Institute operates in 30 countries and is known as the world’s leading reputation management consultancy. The 2015 Country RepTrak report is derived from online answers from 50,000 consumers in the G8 countries and focuses on the 55 countries around the world with the highest GDP. According to the Reputation Institute’s analysis, there is a demonstrated correlation between a country’s reputation and the income it receives from tourism. So look out for more tourists visiting our shores over the next little while, seeking to enjoy what we perhaps take too much for granted.