Aug 26, 2015
By Valerie Massie
The Disney organization released word this week that Disney theme parks have their sights on a galaxy far, far away. “Star Wars” is getting its own themed lands at Walt Disney World in Orlando, Florida, and Disneyland in Anaheim, California. The 14-acre attractions represent the largest single themed land expansion ever. Star Wars land is planned to be “every bit as thrilling as the films” and will include attractions and entertainment in an area populated by aliens and droids. There will also be a Cantina and the chance to take control of the Millennium Falcon – one of the signature attractions.
More comprehensive brand integration into the parks has been expected since Disney acquired Lucasfilm in 2012. Disney will also be adding the interactive Star Wars Launch Bay and introducing a new seasonal event, Season of the Force, which will update Space Mountain to become Hyperspace Mountain where guests will participate in an X-Wing battle. Which is all light years away from Mickey Mouse and Donald Duck…
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