Mar 09, 2013

By Bob Sheppard

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 Experts suggest women may be catching up to their male peers when it comes to alcohol consumption.

A group of researchers gathered in Toronto on Friday to discuss what they describe as a rise in female drinking.

Several said booze was the new tobacco, saying alcohol companies have begun targeting ads towards women the way cigarette manufacturers did in the late 1960s.

They said advertisers market liquor as “diet” or “natural” in an effort to appeal to health-conscious women.

They said the result is a rise in women suffering from liver disease and other alcohol-related illnesses, saying it mirrored the spike in ailments caused by smoking several decades ago.

Experts agreed the issue demanded change, both from advertisers and the governments that regulate alcohol sales.

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