Jul 28, 2013
By Bob Sheppard
A Hillary Rodham Clinton miniseries timed to precede the 2016 U.S. presidential election is part of NBC’s effort to create “event” programming that will draw viewers to the shrinking world of broadcast network TV, the network’s programming chief said Saturday.
Bob Greenblatt, NBC Entertainment chairman, said “We need to be in the event business. I think you’re going to hear that from every broadcast network,”
Greenblatt said the four-hour miniseries “Hillary,” starring Diane Lane as the former first lady and secretary of state, is one such bid for distinctive programming.
The goal is to woo viewers who are increasingly drawn away by cable TV’s eye-catching, critically acclaimed fare like “Mad Men” and “Breaking Bad” as well asother media choices.