The New York Times is making its feelings known about gun control in the U-S following recent mass killings, and it’s catching the attention of its readers in a unique way.

For the first time since 1920 The Times has put an editorial on Page 1.

The editorial was motivated by Wednesday’s horrific mass murder in San Bernardino, California that saw a man and a woman kill 14 people at a social services centre, and the killing of three people at a Planned Parenthood facility in Colorado Springs, Colorado a week earlier.

Times Publisher Arthur Sulzburger Jr. says the front page editorial is meant “to deliver a strong and visible statement of frustration and anguish about our country’s inabilty to come to terms with the scourge of guns.”

It encourages a drastic reduction in the number of guns, and the elimination of some categories of weapons and ammunition.