It’s been a long-held belief in Hollywood that older people only go to the movies two or three times a year, and therefore the older demographic can be safely ignored.

But films such as The Best Exotic Marigold Hotel are helping to change that. Variety reports that the film whose youngest star, Bill Nighy, is 62, has earned more than $130-million worldwide since its release in May. And it’s just the latest in a string of hits involving older casts.

Films starring Helen Mirren, Meryl Streep, Morgan Freeman, Judi Dench, and Michael Caine continue to do well at the box office.

Although the 25-to-39 age group is still the largest segment of frequent movie-goers, Variety says that the huge Zoomer demographic is beginning to get the attention of traditionally youth-obsessed Hollywood studios.