Ontario’s privacy commissioner has ordered the LCBO to stop collecting personal information from people who buy alcohol through wine clubs, including information on consumption.

Ann Cavoukian’s decision came after a wine club complained that the Liquor Control Board of Ontario required it to provide the names, addresses, phone numbers and selections of everyone taking part in bulk orders.

The LCBO said it needed the information to prevent wine club members from illegally reselling alcohol to help with product recalls and to audit orders.

However Cavoukian rejected the claims.

The LCBO has also  been ordered to destroy all personal information collected from club members.

She asked the LCBO to provide proof it is following the orders by May 28.