"THE INTERVIEW" EARNING MONEY AFTER ALL

Jan 02, 2015

By Scott Walker

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It was pulled from wide release.

But the controversial comedy The Interview is beginning to make back its investment for Sony Pictures after all.

After facing criticism for bowing to terrorist threats and pulling the R-rated comedy about an assassination attempt on North Korean leader Kim Jong Un, Sony has released The Interview online through various digital services. It has also been seen in several independent theatres. Together, they produced revenue of $18,000,000 in four days — only slightly less than Sony had predicted for a conventional theatrical release.

Sony has since announced that it is expanding the digital availability of the film by Canadian Seth Rogen to top cable, satellite and telecom services. It’s also now available on PlayStation Network.

In a statement, Sony Pictures chairman and CEO Michael Lynton said the studio always intended the widest possible distribution for The Interview.

Beginning today, the film is also being seen in 580 independent theaters, including the Carleton in Toronto, the Mews in Oakville, and Cinestars in Mississauga.

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