WINE COMING TO ONTARIO SUPERMARKETS THIS FALL

Feb 18, 2016

By Bob Komsic

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You’ll likely be able to purchase wine when you pop into the grocery store later this year.
Wynne Wines
Premier Kathleen Wynne and Finance Minister Charles Sousa visited a Longo’s in Leaside where they announced the province will permit 150 supermarkets to start selling wine.
The government will start auctioning off the first 70 licences this summer with the aim of having the first wine on shelves in the fall.
Half will be restricted to selling only Ontario VQA wines for the first three years, while the rest can sell Canadian and international wines as well.
Another 150 existing wine stores now located just outside grocery store checkouts, The Wine Rack and The Wine Shop, will be allowed to move inside the stores.
They will be obliged to start selling wines from Ontario producers and not just the wineries that own them.
Grocery stores will have to sell wine for at least $10.95 a bottle, a price floor that the LCBO, Wine Store and Wine Rack are not subject to.
The expansion of wine sales follows last year’s move to permit some grocery stores to sell six-packs of beer and to let the LCBO sell 12-packs in addition to six-packs.
The premier also announced cider can be sold in any grocery stores that sell beer and that the program allowing VQA wines to be sold at farmers’ markets will expand to include fruit wines and craft cider.
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