A five year old boy has died after falling off his bike on Lakeshore Boulevard and being hit by a car.  His is the 3rd fatality involving a child and the 24th Torontonian to die in a traffic related mishap this year.

The boy was riding on the bike path just west of Jameson when he fell into traffic and was hit.  Investigators say the boy was with an adult, reportedly his grandfather, at the time. The adult was also rushed to hospital with undisclosed injuries.

Toronto Traffic spokesman, Constable Clint Stibbe, says adults should put themselves closest to the road when riding or walking with a child so they have an opportunity to prevent that child from falling into traffic.

Earlier this year Toronto launched the Vision Zero Road Safety Plan focused on reducing traffic-related fatalities and serious injuries to zero over the next five years.