Oct 12, 2017
By Michael Kramer
Organizers of a Toronto waterfront festival that featured a controversial giant rubber duck – say the event generated millions of dollars in economic activity.
The Redpath Waterfront Festival points to a study conducted by Enigma Research – showing that the economic impact of the festival was a record $7.6 million.
About 750,000 people attended – and the festival attributes that in part to the attraction billed as “the world’s largest rubber duck.”
The six-storey, 13,600-kilogram item was brought to Toronto at a total cost of $200,000.
The Ontario government gave the festival a grant of about $120,000 – which Opposition politicians called a “cluster duck” – and an absurd use of taxpayer dollars.
But the festival says area businesses reported record sales over that Canada Day weekend – and water taxis got a big boost in business – after a challenging summer – due to Toronto island closures because of flooding.