The Ontario government’s buck-a-beer election promise will become reality by August 27.
(Lars Hagberg/Canadian Press)
Premier Doug Ford confirming it during an announcement at Barley Days Brewery in Picton, where he also said ”non-financial incentives” are being offered in the form of ”buck-a-beer challenge” to encourage Ontario’s 260 breweries to lower their prices.
The challenge will give brewers promotions and advertising advantages at the LCBO, such as limited time discounts and in-store displays.
Under the buck-a-beer plan, they’re not required to charge less.
Etobicoke microbrewer Great Lakes Brewery says it cannot justify it, even with the incentives.
Other craft brewers expressed their opposition on Twitter.
Muskoka Brewery says it will not change its prices.
The People’s Pint calls the plan a ”race to the bottom”.