The picturesque Newfoundland town of Dildo is attracting international attention over its name.

Late night television comedian Jimmy Kimmel says he wants to become the town’s mayor and has featured several segments on Dildo, including an interview with residents, one of whom performed an original song about the town.

“I want to know everything about this place. I want to go there, I want to buy tee-shirts. I want to meet the townspeople. I feel like Canada’s been hiding their Dildo from us,” Kimmel joked on his show.

Crews from Jimmy Kimmel’s show are in Dildo this week posting Kimmel for Mayor signs and producing segments for at least two more episodes.

Newfoundland and Labrador Premier Dwight Ball got in on the joke Monday with a tweet officially inviting Kimmel to visit the province.

As a local service district, Dildo, which is 60 kilometres west of St. John’s, does not have a mayor and would require significant restructuring to allow for one.