Aruba, in the heart of the southern Caribbean, is a unique blend of warm island hospitality, European charm and Latin flavor – with the friendliest smiles in the Caribbean. Arubans love visitors and are proud to show off their country. It enjoys the highest repeat visitor rate of any Caribbean destination at nearly 60%, as loyal visitors return year after year – and that speaks volumes about the quality of Aruba as a destination. Click here to read more.