On Tuesday March 19th GFB: Dr. Lawrence Hookey

Mar 19, 2013

By Dale Goldhawk

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11:15am ET | Dr. Lawrence Hookey, Assistant Professor, Queen’s University, Division of Gastroenterology, Hotel Dieu Hospital

11:45am ET |Fiona Story, Senior Manager – Public Relations, Yellow Pages Group

12:15pm ET | Dr. Hartley Miltchin, GFB Podiatrist


GUEST – Dr. Lawrence Hookey, Assistant Professor, Queen’s University, Division of Gastroenterology, Hotel Dieu Hospital

TOPIC – March is Colorectal Cancer Awareness Month.

INFO – Colonoscopies can conjure up a lot of different reactions in people. With March being Colorectal Cancer Awareness Month, there is no better time to talk about it. Colorectal cancer is the second leading cause of death from cancer in men and women in Canada. It can however be prevented with early detection. But, the recommended gold-standard for colon exams, a colonoscopy, can be invasive and risky for people on anticoagulant or anti-platelet therapy as well as those with COPD.
The good news is that there is a now a safer and less invasive screening alternative. The entire procedure can be done by simply swallowing a vitamin-sized capsule. The PillCam COLON 2 capsule endoscopy offers physicians highly accurate results, comparable to a colonoscopy. Using a miniaturized camera, the easy-to-swallow and disposable capsule allows patients to go about their normal activities as it travels through the digestive system and sends images of the colon to a data recorder worn around the belt, enabling the physician to identify the occurrence of polyps or other abnormalities.
The procedure is available throughout Canada and is being used by numerous physicians. Dr. Lawrence Hookey, Assistant Professor, Queen’s University, Division of Gastroenterology, Hotel Dieu Hospital with discuss this and the impact on his patients who has had the PillCam COLON 2 procedure.


GUEST – Fiona Story, Senior Manager – Public Relations, Yellow Pages Group

TOPIC – Fraud Prevention for Small Businesses from Yellow Pages Group

INFO – As fraud is an ongoing issue for small businesses, in the context of Fraud Prevention Month, Yellow Pages Group has put together handy information and guidelines for small businesses to combat both workplace-related fraud as well as print Yellow Pages directory advertising fraud.

This includes downloadable materials, a guide to correctly identifying a legitimate Yellow Pages solicitation and resources to contact if a business suspects a scam.

All related information can be found on our blog here, with links to materials. lifeinyellow.ca/2013/fighting-fraud-tips-for-small-businesses/


GUEST – Dr. Hartley Miltchin, GFB Podiatrist

TOPIC – Achilles Tendonitis causing heel pain. What is it and how is it treated.

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