May 27, 2015
By Chris Robinson
New research from the Canadian Tourism Commission shows that Canadians are ever more likely to travel over the next couple of years. The research says 38% of Canadians anticipate travelling more in the next 2 or 3 years, which is a seven percent increase over their last research report. It also finds that 79% believe they will spend the same or more on travel within Canada within the next 12 months.
The Canadian Tourism Commission would clearly like more of us to explore our own country, and there’s some evidence of positive trends in that direction. A depreciating Canadian Dollar means that U.S. destinations are becoming more expensive and this may result in benefits to domestic tourism. The U.S. is Canada’s biggest rival in the international tourism marketplace: despite the dollar differential, 48% of Canadians are considering a vacation south of the border in 2015, compared with 28% thinking of one in Canada.
While the research showed that Canadians enjoy exploring their own country, “Other places I would rather visit” is the primary barrier to travelling at home for 33% of Canadians. The leader among those ‘other places’ is Italy, a destination we have just discussed on the Travel show, and which is seen as a dream destination for many Canadian travelers. But Canadians remain the bedrock of tourism here at home, accounting for 81% of total tourism revenue, which equates to sixty eight billion dollars!