There’s a new Santa in town.

He’s Fashion Santa, and he’s at Toronto’s Yorkdale Mall, giving Jolly Old St. Nick a stylish new look.

Fifty-one year old Paul Mason has a modern-day, trendy beard, and wears a trim, uptown Santa suit that’s more “designer” than “North Pole utility”.

Yorkdale shoppers are posing for selfies with Fashion Santa, and that raises money for Toronto’s Sick Kids Foundation.

Mason and his Fashion Santa persona have been featured in Time and Fortune magazine, as well as by the BBC.