SURVEY: MORE THAN 1/3 CANADIANS WILL GIVE LESS TO CHARITIES THIS HOLIDAY SEASON

Dec 14, 2020

By Bob Komsic

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While Canadians realize COVID-19 has meant an increased demand for charitable services, donations are falling according to studies from Imagine Canada, which represents charities.
Nearly seven-in-ten (68%) of charities have seen a decline in donations since the start of COVID-19, yet demand is increasing; 46% now versus 35% early in the pandemic.
More than eight-in-ten Canadians (81%) believe the need has risen, however only 51% plan to donate this holiday season.
Of those who do, 36% intend to give less, and 71% say it’s due to financial difficulties related to COVID.
Grim news for charities that typically receive about 40% of donations in the final six-to-eight weeks of the year.
”With demand rising and revenues falling, charities face a perfect storm this holiday season” says Bruce MacDonald, President and CEO of Imagine Canada.
”We are asking Canadians to stand together and strike back at the pandemic by digging a bit deeper to help charities assist those in need.
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