Oct 03, 2023
By Jeremy Logan
The artist who helped design the Green Bay Packers’ distinctive “G” team logo, has died. John Gordon was 83.
According to Matt Cotter, the owner of Cotter Funeral & Cremation Care, Gordon died Saturday.
WLUK-TV reports that Gordon was an art student at St. Norbert College in 1961 and was working as an assistant for Packers equipment manager Gerald “Dad” Braisher when he was offered the opportunity to design the team logo.
In a video produced by St. Norbert College, Gordon said that Braisher told him then-coach Vince Lombardi wanted a logo “and it’s going to be a “G” in a football shape.”
In just one day, Gordon’s sketched design for the Packers’ original logo was approved.